It's a 10


It's a 10 is a hair brand founded by Christina Applegate, also a founder of Right Action for Women. It's a 10 brand offers a solution for every hair type by providing high quality products based on their award-winning formula which repair and keeps hair healthy with just one 10-in-1 product. It's a 10's goal is for users to enjoy exceptional results from a multipurpose line, while reducing the number of products on the shelf. It's a 10 is a professional hair line that is fully supporting cancer treatment and helps bringing the awareness to advanced screening.