L’Oreal Professionnel Serie Expert Chroma Creme Purple Dyes Shampoo

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Yellow Tones Neutralizing Shampoo for Blond Hair

L'Oreal Professionnel Serie Expert Chroma Creme Purple Dyes Shampoo is designed to remove unwanted tones in blonde to platinum-blonde, color-treated, or natural hair. It is common for freshly colored hair to lose some of its primary hues after washing. As a result, it is typical for certain undertones to show up on the hair's surface. L'Oreal Chroma Creme Shampoo with Purple Dyes gently cleanses hair and scalp while eliminating yellow undertones by applying purple pigmentation that ultimately compensates for the color loss. This shampoo is crucial to preserve the hair's original color and prevent undertone changes, especially after exposure to the sun or frequent shampooing. It adds radiant shine, maintains uniform color on blond hair, and is safe even on freshly colored hair.


  • Recommended for blonde, platinum, grey, color-treated or natural hair
  • Removes unwanted warm, yellow reflects
  • Gently cleanses the hair and nourishes the scalp
  • Contains powerful, 10x more diminutive than typical shampoo caring agents 
  • Delivers instant softness
  • Adds 3x more shine
  • Keeps the hue of blonde hair consistent
  • Cruelty-free/No Animal Testing


Apply L'Oreal Chroma Creme Purple Dyes Shampoo evenly on wet hair. Emulsify and leave it on for at least two minutes or more, depending on the level of neutralization you desire. Rinse thoroughly with water.

Pro hint: For the ultimate experience, cleanse your hair with Metal Detox Shampoo and rinse, then apply Chroma Creme Purple Dyes Shampoo for at least 2 minutes and rinse again.


Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Ci 60730 / Acid Violet 43, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Peg-100 Stearate, Ci 45100 / Acid Red 52, Benzyl Salicylate, Steareth-6, Phenoxyethanol, Coco-betaine, Trideceth-3, Ci 77891 / Titanium Dioxide, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Alpha-isomethyl Ionone, Anise Alcohol, Limonene, Acetic Acid, Fumaric Acid

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