Kerastase Genesis Bain Hydra-Fortifiant

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Anti Hair-Fall Fortifying Shampoo

Kerastase Genesis Bain Hydra-Fortifiant is designed to revive normal to oily, weakened hair that is prone to falling while brushing. This gentle cleanser is perfect for fine or greasy hair to clarify the scalp by removing sebum and impurities while making it more resilient by reinforcing fiber and reducing the risk of hair fall due to breakage. Kerastase Genesis Hydra-Fortifiant is enriched with an ultra-delicate combination of Edelweiss Native Cells that boosts elasticity while reconstructing individual strands with strengthening properties and soothing Ginger Root that delivers anti-inflammatory benefits to calm the scalp and helps to create a stronger foundation for the growth of new healthy hair. Kerastase Genesis Bain Hydra-Fortifiant will soothe the scalp and hydrate the hair from root to tip, leaving it feeling healthier with a lightweight feel.


  • Suitable for weakened hair (normal to oily)
  • Ultra delicate formula that cleanses scalp from impurities
  • Delivers immediate hydration & softness
  • Reduces hair fall due to breakage by 97%
  • 97% Naturally derived formula
  • Silicone-Free
  • Cruelty-free/No Animal Testing

Edelweiss Native Cells: Known as the ‘Queen of the Mountain’ and rich in antioxidants, the Edelweiss plant is famous for surviving even the harshest climates. Sourced from the Italian Alps, our Edelweiss extract is harvested using a special process designed to respect the plant’s natural life cycle.
Ginger Root: Known for its ability to protect against external aggressors, a sought-after ingredient for thousands of years. Coming from Madagascar, Ginger Extract is obtained using the green chemistry method, often used by the pharmaceutical industry, to preserve its structure and activity.


Wet hair, then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using fingertips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second-quarter-sized amount of shampoo touch-by-touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

Pro Tip: Use a coin-sized amount in your palm and apply the shampoo to the front hairline, temples, crown, and nape. Massage, then rinse. The second shampoo will be lengths first, then scalp again.


Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Glycerin, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum / Fragrance. C239699/1.

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  • 5
    will buy again

    Posted by karen f. on 11th Feb 2021

    After being sick for a while, as well as getting older, I noticed a lot of hair in my brush every morning. A friend recommended this shampoo to me, and I love it. My hair gets clean and shiny, but most importantly it's not falling out as much. It feels great, and I think it's even a little thicker, like it was in my 20s. I'll keep buying this product, absolutely.

  • 4
    No disappointment

    Posted by Maribeth H. on 23rd Sep 2020

    I am at early 50's and I have been using Kerastase for long time. Green resistance line is my favorite with combination of Specifique but since Genesis came out I decided to give a try. I bought this shampoo with conditioner and I have been using it for about two weeks now. I'd like to say that I see a less shedding in my thinning, fragile hair but I think is still too soon to make this statement. I love the smell of this shampoo and the conditioner definetely makes the blow drying easier. I will continue to use it to see if it actually makes difference in decreasing hair fall. As far as service here at valley.... always 5 stars :)